Luxottica Group has one of the strongest and most balanced brand portfolios in the industry thanks to focused efforts in recent years (new brands, renewal of major agreements and termination of others no longer part of the core business). It offers a broad range of models capable of satisfying the most diverse tastes and tendencies and is able to respond to the demands and characteristics of widely differing markets. The Group successfully reconciles the desire for style with complex and highly-structured manufacturing systems, without compromising product quality. With its distribution capacity, direct operations in markets, marketing support and a keen understanding of the international marketplace, Luxottica is the ideal partner for brands seeking to translate their style and values into successful, high-quality eyewear collections.
The Group’s license brands, which includesome of the best-known fashion houses and international designers, are under exclusive license agreements with a typical duration approaching ten years. These long-term relationships translate into improved investment planning and fuller realization of the value of collections.
The exclusive licensing agreement with Tiffany & Co., marking the famous luxury brand’s debut in
the eyewear market, was a natural next step after completing deals Polo Ralph Lauren in 2006,
Burberry in 2005, Donna Karan and Dolce & Gabbana in 2004, a renewal with Bvlgari and Chanel
in the same year and agreements with Versace and Prada in 2003
In 2007, agreements with Byblos, Genny, Moschino, and Sergio Tacchini reached the end of their
scheduled terms.
Luxottica Group continuously focuses on improving product assortments in the mid-,premium and luxury segments while systematically guarding against brand dilution. Unique in the industry, it also has a portfolio of house brands, balancing its license brands, including Arnette, Oakley (the world’s best brand for performance), Persol, Ray-Ban (the world’s best-selling sun and prescription brand), Revo, and Vogue. Due to highly effective excellent brand identity promotion, sales of house brands have been extremely positive and provide an important balancing effect on the overall portfolio. With its own distribution, retail organization and advertising budget, Luxottica is perfectly placed to support and develop its collections.
