WHOLESALE
BRAND PORTFOLIO
With the launching of the Burberry, Polo Ralph Lauren and Tiffany collections and the scheduled expiration of other licensing agreements, Luxottica considers its work on optimizing its brand portfolio substantially completed. By combining excellent, constantly available pre- and post-sale services, the Group satisfies customer expectations and market demands in the best possible way.
House brands
Ray-Ban continues to be one of the great strengths of the Group’s brand portfolio, given its
excellent growth potential in both established and emerging markets. At the start of 2007, it
launched a new strategic platform and a global advertising campaign for Ray-Ban - Never Hide -
to support new growth objectives for what is already the most important eyewear brand in the
world. Other house brands the Group considers key are: Persol, a brand with a rich history and
strong appeal, Vogue, Arnette and Revo. A new priority will be the Oakley brand, acquired in 2007,
which will have a big opportunity at the 2008 Beijing Olympics.
Licensed Brands
Any new licensed brands will have to be very strong in markets strategically important for the
Group or cover segments of the market that would enhance the present portfolio. In the meantime,
the Group’s focus will be to achieve maximum growth with recently acquired brands but also with
brands that entered the portfolio some years ago and still have significant growth potential.
DISTRIBUTION
Despite its presence in 130 countries, Luxottica sees further potential both in markets where it already operates and in new markets. An area of focus will be emerging markets, which already produced very good results in 2007. Growth rates and margins are expected to remain higher in emerging markets than in consolidated markets.
MANUFACTURING
Luxottica will continue to stand for “Made in Italy” eyewear thanks to the quality and style of its products, which enjoy leadership status in the premium segment. It will continue to invest in new technology, production systems and research and development in order to maintain the high value added levels of its products. The Group is well placed to meet growing demand in the retail segment in North America, in Asia-Pacific and in business generated by recent licensing agreements. To this end, in fact, it intends to leverage the manufacturing and logistical advantage of being the only premium eyewear manufacturer in the world with two wholly-owned manufacturing facilities in China. This is where the Group makes products not requiring the degree of value added achieved by “Made in Italy” manufacturing. As a result, this will add greater manufacturing flexibility in Italy for producing the more sophisticated, complex designs increasingly in demand in Luxottica’s wholesale and retail markets.
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