Luxottica Annual Report 2007
The 2007 strategy of Luxottica Group - page 1

STRATEGY

Over the years, Luxottica Group has consolidated its global leadership in the fashion and luxury eyewear industry by virtue of:

  • an extensive wholesale and retail distribution network, which increases its ability to understand and serve the market, from the viewpoint of both operators and consumers, while controlling distribution times and costs;
  • a brand portfolio among the strongest and most balanced in the industry;
  • high, and continuously improving, product quality;
  • a special focus on pre- and post-sale services; and
  • the efficiency and flexibility of its manufacturing structure, allowing it to quickly respond to changes in market demand.

The vertical integration of design, manufacturing and distribution makes Luxottica’s business model unique in the industry. This is reflected in the Group’s success and its long-term partnerships with key fashion and luxury brands.

With its recent retail acquisitions, ongoing consolidation of its brand portfolio and wholesale distribution, and another year of strong growth, Luxottica finds itself well positioned for future growth. The strength of its brand portfolio, the very good positioning of its retail chains, the progress made by its optical business in Asia-Pacific (including its successful retail acquisitions in China) and the restructuring of Sunglass Hut in Asia-Pacific and the UK, enable Luxottica to focus its resources on the next stage of growth and consolidation.

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